Ideas Don't Sell Themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn't good enough. Communication is no longer a "soft" skill-it is the human edge that will make you unstoppable, irresistible, and irreplaceable, earning you that perfect rating, that fifth star. In Five Stars, communications guru Carmine Gallo breaks down Aristotle's ancient formula of persuasion to inspire contemporary audiences. As technology carries things across the globe in a moment, communication skills become more valuable-not less. When people express their ideas effectively, they're more likely to win dream jobs, sell products, build brands, and trigger movements. Gallo interviews neuroscientists, economists, and leaders to reveal how legendary CEOs captivate our imaginations and ignite our dreams. He will help you unlock your innate emotional and social skills, develop your public speaking talent to communicate your ideas with confidence, and build empathy with your listeners. This is your moment. Five Stars is your competitive advantage. Book jacket.