Dollars and Sense: Money Mishaps and How to Avoid Them
A book about the irrational and odd ways we spend money - and how to curb some of those habits
If you want to know why you always buy a bigger television than you intended, or why you think it's perfectly fine to spend a few dollars on a cup of coffee at Starbucks, or why people feel better after taking a 50-cent aspirin but continue to complain of a throbbing skull when they're told the pill they took just cost one penny, Ariely has the answer. -- Daniel Gross, Newsweek
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family. Jeff Kreisler is an award-winning comedian and writer who writes for Comedy Central's InDecision 2008 and maintains a syndicated business humor column on Jim Cramer's website TheStreet. In addition to writing, he performs his stand up comedy around the country. He lives in New York, NY.